Documentation says:
> Match objects always have a boolean value of True. Since match() and
> search() return None when there is no match, you can test whether 
> there was a match with a simple if statement:
>
> match = re.search(pattern, string)
> if match:
>     process(match)

What happens:
blah = <_sre.SRE_Match object; span=(0, 28), match='<BR>Nov. 10, 08:16:09 PM EST'>
     if blah == True:
           print("True")
     if blah:
            print('blah True')

blah True
///

Blah is not True

One suggestion: instead, the passage above should say “evaluates true in a boolean context”.