Here's a recipe I can use to reproduce the problem on my PC.

Environment:
  * Windows 7 SP1 x64
  * Python 3.4.0rc3
  * cx_Freeze checkout from its current HEAD
    * repository: https://bitbucket.org/anthony_tuininga/cx_freeze
    * HEAD commit: 52b63b3296843cd612cfbe047a9f6529df4c0444
    * I'm attaching a compressed checkout.
  * TortoiseHg 2.11 - just in case you're having problems using
    the cx_Freeze Hg sandbox I attached to this comment and want
    to know if it is Hg version related.
  * Microsoft Visual Studio 2010 C/C++ compiler.
    * Exact cl.exe version information: "Microsoft (R) 32-bit
      C/C++ Optimizing Compiler Version 16.00.40219.01 for 80x86"

-- 1. prepare to build cx_Freeze --
To build the given cx_Freeze project using Python 3.4 the
following tweak must first be done in Python's
Lib\distutils\msvc9compiler.py module:

Around line 649 replace the line:
  if mfinfo is not None:
with:
  if mfinfo is not None and target_desc != "executable":

This is an unrelated issue that still needs to be researched.

-- 2. build & install cx_Freeze --
Standard Python package installation - go to your cx_Freeze
sandbox project folder and run "py34 setup.py install".
This should result in "cx_Freeze-4.3.2-py3.4-win-amd64.egg"
folder being added under your Python 3.4 installation's
site-packages folder.

-- 3. prepare a test project --
Create a new folder and add the following files to it:

hello_world.py:
  print("Hello world")
  import asyncio
  import sys
  print(sys.version_info)

setup.py:
  from cx_Freeze import setup, Executable
  setup(name="HelloWorld",
      version="0.1",
      description="HelloWorld",
      executables=[Executable("hello_world.py", base="Console")])

Note that only the 'import asyncio' line is necessary to
reproduce the issue. The rest is just useful output for the
user/tester.

-- 4. prepare a 'frozen' test project executable --
Go to the test project folder and run the following command:

  py34 setup.py build_exe

This should create a new executable under:

  build\exe.win-amd64-3.4\hello_world.exe

-- 5. run the prepared executable --

You should get output looking something like:

Hello world
Traceback (most recent call last):
  File "C:\Program Files\Python\Python34rc3\lib\site-packages\cx_freeze-4.3.2-py3.4-win-amd64.egg\cx_Freeze\initscripts\Cons
    exec(code, m.__dict__)
  File "hello_world.py", line 8, in <module>
    import asyncio
  File "C:\Program Files\Python\Python34rc3\lib\importlib\_bootstrap.py", line 2214, in _find_and_load
    return _find_and_load_unlocked(name, import_)
  File "C:\Program Files\Python\Python34rc3\lib\importlib\_bootstrap.py", line 2203, in _find_and_load_unlocked
    module = _SpecMethods(spec)._load_unlocked()
  File "C:\Program Files\Python\Python34rc3\lib\importlib\_bootstrap.py", line 1191, in _load_unlocked
    return self._load_backward_compatible()
  File "C:\Program Files\Python\Python34rc3\lib\importlib\_bootstrap.py", line 1161, in _load_backward_compatible
    spec.loader.load_module(spec.name)
  File "C:\Program Files\Python\Python34rc3\lib\asyncio\__init__.py", line 23, in <module>
    from .locks import *
  File "C:\Program Files\Python\Python34rc3\lib\importlib\_bootstrap.py", line 2214, in _find_and_load
    return _find_and_load_unlocked(name, import_)
  File "C:\Program Files\Python\Python34rc3\lib\importlib\_bootstrap.py", line 2203, in _find_and_load_unlocked
    module = _SpecMethods(spec)._load_unlocked()
  File "C:\Program Files\Python\Python34rc3\lib\importlib\_bootstrap.py", line 1191, in _load_unlocked
    return self._load_backward_compatible()
  File "C:\Program Files\Python\Python34rc3\lib\importlib\_bootstrap.py", line 1161, in _load_backward_compatible
    spec.loader.load_module(spec.name)
  File "C:\Program Files\Python\Python34rc3\lib\asyncio\locks.py", line 9, in <module>
    from . import tasks
  File "C:\Program Files\Python\Python34rc3\lib\importlib\_bootstrap.py", line 2261, in _handle_fromlist
    _call_with_frames_removed(import_, from_name)
  File "C:\Program Files\Python\Python34rc3\lib\importlib\_bootstrap.py", line 321, in _call_with_frames_removed
    return f(*args, **kwds)
  File "C:\Program Files\Python\Python34rc3\lib\importlib\_bootstrap.py", line 2214, in _find_and_load
    return _find_and_load_unlocked(name, import_)
  File "C:\Program Files\Python\Python34rc3\lib\importlib\_bootstrap.py", line 2203, in _find_and_load_unlocked
    module = _SpecMethods(spec)._load_unlocked()
  File "C:\Program Files\Python\Python34rc3\lib\importlib\_bootstrap.py", line 1191, in _load_unlocked
    return self._load_backward_compatible()
  File "C:\Program Files\Python\Python34rc3\lib\importlib\_bootstrap.py", line 1161, in _load_backward_compatible
    spec.loader.load_module(spec.name)
  File "C:\Program Files\Python\Python34rc3\lib\asyncio\tasks.py", line 12, in <module>
    import inspect
  File "C:\Program Files\Python\Python34rc3\lib\importlib\_bootstrap.py", line 2214, in _find_and_load
    return _find_and_load_unlocked(name, import_)
  File "C:\Program Files\Python\Python34rc3\lib\importlib\_bootstrap.py", line 2203, in _find_and_load_unlocked
    module = _SpecMethods(spec)._load_unlocked()
  File "C:\Program Files\Python\Python34rc3\lib\importlib\_bootstrap.py", line 1191, in _load_unlocked
    return self._load_backward_compatible()
  File "C:\Program Files\Python\Python34rc3\lib\importlib\_bootstrap.py", line 1161, in _load_backward_compatible
    spec.loader.load_module(spec.name)
  File "C:\Program Files\Python\Python34rc3\lib\inspect.py", line 35, in <module>
    import importlib.machinery
  File "C:\Program Files\Python\Python34rc3\lib\importlib\_bootstrap.py", line 2214, in _find_and_load
    return _find_and_load_unlocked(name, import_)
  File "C:\Program Files\Python\Python34rc3\lib\importlib\_bootstrap.py", line 2189, in _find_and_load_unlocked
    _call_with_frames_removed(import_, parent)
  File "C:\Program Files\Python\Python34rc3\lib\importlib\_bootstrap.py", line 321, in _call_with_frames_removed
    return f(*args, **kwds)
  File "C:\Program Files\Python\Python34rc3\lib\importlib\_bootstrap.py", line 2214, in _find_and_load
    return _find_and_load_unlocked(name, import_)
  File "C:\Program Files\Python\Python34rc3\lib\importlib\_bootstrap.py", line 2203, in _find_and_load_unlocked
    module = _SpecMethods(spec)._load_unlocked()
  File "C:\Program Files\Python\Python34rc3\lib\importlib\_bootstrap.py", line 1200, in _load_unlocked
    self._exec(module)
  File "C:\Program Files\Python\Python34rc3\lib\importlib\_bootstrap.py", line 1129, in _exec
    self.spec.loader.exec_module(module)
  File "C:\Program Files\Python\Python34rc3\lib\importlib\_bootstrap.py", line 1336, in exec_module
    exec(code, module.__dict__)
  File "C:\Program Files\Python\Python34rc3\lib\importlib\__init__.py", line 26, in <module>
    _bootstrap.__file__ = __file__.replace('__init__.py', '_bootstrap.py')
NameError: name '__file__' is not defined

  Hope this helps.

  Best regards,
    Jurko Gospodnetić