From http://docs.python.org/3/using/cmdline.html:

  Package names are also permitted. When a package name is supplied instead of a normal module, the interpreter will execute <pkg>.__main__ as the main module. This behaviour is deliberately similar to the handling of directories and zipfiles that are passed to the interpreter as the script argument.

This is for "-m"

Also:

 <script>

    Execute the Python code contained in script, which must be a filesystem path (absolute or relative) referring to either a Python file, a directory containing a __main__.py file, or a zipfile containing a __main__.py file.