I did some more research: setuptools didn't have this keyword either.

It was added to PyPI at some point and then probably got picked up by some package authors as new "optional" keyword argument for setup():

http://stackoverflow.com/questions/14459828/how-to-set-bug-tracker-url-in-setup-py-script

There isn't anything we can do about this in the Python stdlib and neither can setuptools (except write a filter for it).

It's probably best to let the package authors still using the keyword know that they have to remove the keyword settings from their setup.py.